adhoc logo
← Back to Work
SkySeason 2Premier League

Mission to Burnley: Series 2

Season 2 · Documentary Series · Premier League

With Mission to Burnley: Series 2, we took our unprecedented access to Burnley FC into the club’s return to the Premier League, capturing the pressure, personalities and drama of a season that ultimately ended in relegation. The series generated a life of its own beyond the broadcast, with clips becoming viral social-media moments and generating millions of views. One explosive training-ground exchange passed 1 million views on X and was picked up by major football media, including The Independent, The Sporting News and FourFourTwo. The documentary generated many moments that escaped the programme and entered the wider football conversation — a powerful demonstration of the value of the access and the unpredictable, candid storytelling at the heart of the series.

6M+Views generated through social media clips
As covered by The Independent · The Sporting News · FourFourTwo

A season that ended in relegation on the pitch but broke through everywhere else — turning raw, unscripted access into moments that spread far beyond football and became part of the national conversation.

← Back to Work