20 Episodes · Delivered Fortnightly · The First UK-Commissioned X Originals Docuseries
We partnered with X (formerly Twitter) and Burnley FC to produce “Keeping the Faith,” the historic first-ever UK-commissioned X Originals docuseries.
Sponsored by Sure For Men, this groundbreaking 20-episode project followed Burnley’s high-stakes return to the Premier League.
"This was one of the most ambitious turnarounds we've faced in a content partnership, and Ad Hoc Films didn't just meet it, they exceeded it. They managed a complex set of stakeholders with real skill, and the quality of the final series never wavered despite the pace."
— Jonathan Lewis, Managing Director, X
Traditional sports documentaries look backward. We looked forward.
We shattered the industry standard by filming, editing, and delivering premium episodes every fortnight.
Instead of recapping the past, our storytelling evolved alongside the live league table.
We built a content engine designed for the modern fan, marrying cinematic, long-form documentary filmmaking with the instant, viral energy of the X timeline.
A fast-paced, high-access sports series that didn’t just document the culture—it drove the conversation. “Keeping the Faith” represents a new chapter for sports media, proving that premium storytelling can move at the speed of social media.
